Free marketing & lead generation plan template
for an IT B2B company for 2025
Make your best lead generation marketing plan for 2025
It is in the fall when many B2B companies are starting making marketing plans for 2025. We at Communica Ltd freely share a template of a marketing and lead generation plan for an IT company as a source of inspiration for you.

Just click to download it for free and get a maximum return on your marketing investments.
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Make sure you use the best lead gen tools for B2B
  • Leads from content syndication
    Content syndication campaigns with target advertising and direct mail as mail tools
  • Direct mail
    Email marketing helps you to address your audience and to tell them about your IT solutions.
  • Industry events
    Great option to catch the attention of the event audience.
  • LinkedIn
    Use LinkedIn for lead generation and personal business brand development
  • Appointments with customers
    Appointment making to boost your sales pipeline is a great tool to find new prospective customers
  • Events and webinars
    Offline events and webinars for prospective customers of target job titles, company sizes, verticals and regions
  • Data lists
    Lists of decision makers are the heart of every marketing and sales activity in B2B
  • Target
    Target advertising for valuable pieces of content will allow to get many leads at the best rate.
  • ABM
    Account based marketing for key target customers make your approach fully personalized.
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You can freely download a template of a marketing plan for a B2B IT company for 2025.
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Сommunica Ltd provides marketing and lead generation services for IT B2B companies. We arrange pre-sales meetings and gather high-level audience to your business events.

We work with CIOs and IT decision makers of LE and ME companies from
Estonia, Latvia, Lithuania, Kazakhstan, Georgia, Croatia, the Czech Republic, Hungary, Poland, Slovakia, Slovenia and other European&Eurasian countries. Our large data lists, competenсies in business IT software and hardware and communication skills allows us to bring maximim leads for IT vendors and service providers.