Account based marketing and lead generation for a data storage vendor
About the customer
The customer is a hybrid cloud data services and data management company ranked in the Fortune 500 list. The company offers cloud data services for management of applications and data both online and physically.
What we did
- Account Based Marketing lead generation
- Lead generation and appointment making with prospective customers
- Market researches
- Gaining attendees to events
- Digital leads qualification
Our services
Telemarketing and appointment making
- Marketing reseach
- Attendee gaining
Project results
- Business meetings and conference calls with ABM accounts
- Updated data base of contacts confirming willingness to receive e-mails
- Organized meetings with leading telecom companies.
- A marketing research was conducted, as a result of which about 2000 companies were interviewed and 126 leads were identified.
- Invitation to the customer’s Road Show - 120 delegates, more than 230 registered
- Annual invitation to a regional event - approximately 80 attendees
- 862 "cold" leads processed, 69 contacts qualified as "warm" leads
We cooperate with the agency’s team since 2011. The main sphere of competence of the company for us was telemarketing, arranging business meetings with prospects and gaining attendees for events.
I would like to highlight a high level of services at all the stage of collaboration: starting from making a technical task to providing a reporting. A matter of special appreciation is the speed with which managers answer questions and work over requests, and the flexibility of the approach.
I would like to highlight a high level of services at all the stage of collaboration: starting from making a technical task to providing a reporting. A matter of special appreciation is the speed with which managers answer questions and work over requests, and the flexibility of the approach.
Marketing director & ABM manager