Lead generation projects for a server hardware distributor
About the customer
ASBIS Group is a leading Value Add Distributor, developer, and provider of ICT, IoT, Robotic products, solutions, and services to the markets of Europe, the Middle East, and Africa (EMEA). With headquarter in Cyprus, the group owns subsidiaries in 30 countries, employs more than 2 500 professionals, and serves 20 000 B2B customers in 60 countries worldwide.
Project scope
  • Target group titles: Chief Information/Innovation Officers, Chief Technical Officers
  • Company size: Large Enterprises
  • Regions: CIS (Azerbaijan, Kazakhstan, Uzbekistan) and Georgia, The Baltic Countries (Latvia, Lithuania, Estonia), Poland, UAE
What we did
During 2022-2024 we worked through a
list of key companies using multiple channels
including telemarketing, direct mail, and
LinkedIn. As a result, we have arramed business meetings with large companies of the
Baltic countries, Georgia and the CIS. The exact numbers are under non-disclosure agreement.
Our services
We have been cooperating with Communica Ltd for over a year on lead generation projects in the server hardware sector. The agency team has a professional approach to working with our highly demanding Enterprise audience and understands the peculiarities of this market. Communica’s customer acquisition strategies are clearly targeted, resulting in productive meetings with relevant decision-makers and new upside opportunities for our business. We are fully satisfied with the results of the cooperation and plan to continue working with the team in the future. We recommend Communica as a reliable partner in B2B marketing.
Ekaterina Ladogina
Central Marketing Manager
Asbis