B2B appointments for an enterprise backup software vendor
Business goal
The customer is a vendor of enterprise software can be used for data backup and recovery, cloud and infrastructure management, retention and compliance.
Target
- Large business (LE)
- Job title: CIO level
- Target regions: the CIS
What we did
The goal assigned to our agency was the appointment of business meetings with heads of IT department of large businesses.
To achieve this goal we have created a call script including positive conversational patterns and technical advantages of the backup and recovery software provided by our customer. We have done a preliminary target list of companies. And further - all the communicational and negotiacion's work necesarry to find our some interest, to nurture it and finally to make an appointmen with a sales team.
To achieve this goal we have created a call script including positive conversational patterns and technical advantages of the backup and recovery software provided by our customer. We have done a preliminary target list of companies. And further - all the communicational and negotiacion's work necesarry to find our some interest, to nurture it and finally to make an appointmen with a sales team.
Our services
Telemarketing and appointment making
Project results
- 144 business meetings were scheduled with decision makers
- Project analytics by industry and geographical verticals
- Analytics of the reasons for refusals
- Contacts of decision makers
We have been working with the agency’s team since 2015 in lead generation. The agency always provides the required number of high-quality meetings with potential clients. Since 2018, we have expanded the areas of cooperation, adding to the portfolio the organization of events and telemarketing to invite delegates to events for partners and customers.
Agency employees always promptly cope with the tasks set, provide a detailed report on the work done, meet our goals and show flexibility. I would like to note their professionalism, excellent knowledge of the features of our product and the IT market.
Agency employees always promptly cope with the tasks set, provide a detailed report on the work done, meet our goals and show flexibility. I would like to note their professionalism, excellent knowledge of the features of our product and the IT market.
Marketing Manager, CIS