Lead gen in the Eastern Europe, Georgia and the CIS for Supermicro
About the customer
Supermicro is a global technology leader committed to delivering first-to-market innovation for Enterprise, Cloud, AI, Metaverse, and 5G Telco/Edge IT Infrastructure. We are a Rack-Scale Total IT Solutions provider that designs and builds an environmentally-friendly and energy-saving portfolio of servers, storage systems, switches, software, along with global support services.
Project scope
  • Number of companies in work – 2000+
  • Target group titles: Chief Information/Innovation Officers, Chief Technical Officers
  • Company size: Large Enterprises
  • Regions: the Eastern Europe, the CIS (Azerbaijan, Kazakhstan, Uzbekistan) and Georgia
What we did
During 2022-2024 we worked through a
list of key companies using telemarketing and direct mail. As a result, we have arranged business meetings with large companies of the Eastern Europe, Azerbaijan, Kazakhstan, Uzbekistan and Georgia. The exact numbers are under non-disclosure agreement.
Our services

Telemarketing and appointment making

Email marketing
Competetive advantages,
highlighed in lead gen scripts
Supermicro AMD-based server solutions are low cost-of-ownership, powerful and completely flexible server solutions for any infrastructure.

When making a call, our lead generation agents have highlighted the following benefits of Supermicro storage:
  • First, it is the maximum efficiency - high productivity of form factors from the first to the fourth units
  • Also high performance and extensibility
  • And then, Supermicro storage is highly reliable - fully redundant and fault-tolerant with remotely managed power supplies, fans, and redundant server boards.

In a personal business letter we also stated yhe following advantages:
  • The widest selection of multi-node servers with high core density, supporting all 4th Generation AMD EPYC™ that provides the ultimate combination of performance and efficiency
  • Scalability and High performance for complex workloads (including virtualized workloads and large amounts of computing)
  • Increase the performance of enterprise software and protect critical data through improved security features
  • The most powerful graphics accelerators in its class
  • High calculations density per form factor
As one of the world's leading manufacturers of high-performance server solutions, Supermicro is interested in expanding its presence in the market. We made a choice in favor of Communica relying on their team's experience in direct marketing and knowledge of the corporate information technology market. We thank the agency for high-quality services and are working on converting all the leads into sales.
Igor Berin
Senior Business Development Manager
Supermicro