909 registrations for B2B events of an IT system integrator
Business needs
The customer is a global IT consulting company. Among their clients there are both international and local companies worldwide. The offices are located in Kazakhstan, Spain, Italy, Finland, Bulgaria, and the USA. The company automates and innovates key business processes digitally based on world-class technologies, including ERP, CRM, Low-Code, Data & AI, Business productivity, and Cybersecurity tools.
Target group
  • Titles: Chief Information Officers, IT Directors, Heads of IT, IT decision makers
  • Company size: Large Enterprises
  • Regions: the CIS (Azerbaijan, Kazakhstan, Uzbekistan) and Georgia, The Baltic Countries (Latvia, Lithuania, Estonia), Greece
Why Communica?
The choice of Communica Ltd as a marketing partner was made due to the fact that its team has got a 14-years experience in lead generation for IT, doing marketing projects for vendors and service providers of data storage systems, ERP / BI / CRM systems, information security systems, network solutions and others. And Communica has a wide experience in doing projects in the CIS and the Eastern Europe, using company's business data to create the initial target lists.
Project scope
During 2023 we helped our customer in gaining attendees to the events in the CIS (Azerbaijan, Kazakhstan, Uzbekistan) and Georgia, The Baltic Countries (Latvia, Lithuania, Estonia), Greece.

Totally there were 11 unique events, some of them were repeated in few days for those attendees who are unable to visit the event in the main date.
Our services
Project results
  • 11 events in the CIS and Europe
  • 909 attendees registrations answering lead criteria
  • Project analytics by industry and geography
  • Analytics of the reasons for refusals
  • Contacts of decision makers
  • 11
    Events in Europe and the CIS in '23
  • 909
    Registrations of CIOs and IT decision makers
  • 83
    Average number of attendees gained per a unique event