Live events are a great marketing tool for attracting attention to your brand and coming closer to new prospective customers.

Our customer is a branch office a leading provider of machine and device controls, digital production software, industrial data networks and cybersecurity, solutions for power distribution and protection, as well as New Energy.

The customer was organizing events in Kazakhstan and in Uzbekistan to get new prospective leads and gain more brand awareness. While the marketing team of the customer was creating a content and speakers’ agenda, the lead generation part of job was done with the help of Communica.

As the timeframe was very strict, our team consisted of 7 lead generation agents making calls, sending out invitations and gaining registrations. Additional help was given by a LinkedIn manager. The whole project was supervised by a project manager who was always in touch with the customer.

Knowing regional business communications and traditions, in Kazakhstan and Uzbekistan our team not only made calls and sent out personal business emails to decision makers. We also sent out personalized official letters to CEOs and general managers of the companies, asking them to authorize manufacturing and IT department directors to attend the event.